Linguistic minority faces decline, if her goal is only to retain her members and their future generations. However well the minority is managing to retain her members, some of them will in time abandon the minority community because of emigration, assimilation, mixed marriages, etc. Marketing minority languages is an approach to minority issues that represents an alternative to such unfavourable prospects of linguistic minorities. It rests on a positive relationship towards people that have withdrawn from the core of the minority language community and moved towards the majority language group. Therefore, marketing minority language tries to compensate the flow of losing minority language speakers with the flow of gaining them. Planning (and marketing) language acquisition represents a major activity in terms of marketing minority languages, since language acquisition allows inhabitants of the territory to be widely included in the minority language community and to helpexpand it. The article is based on a study of a segment of such activity on the case of Slovenian linguistic minority in the provinces of Trieste and Gorizia, since it focuses on minority language acquisition in kindergartens and primary and secondary schools.