The article focuses on the activities of the Slovenian National Party since its establishment to date based on its programme documents and media coverage of its activities within the Parliament as well as outside of it. The analysis of the documents reveals certain constant features that define this party in the Slovenian political space while simultaneously demonstrating particular changes in its public image and political orientation. Despite all the changes, the analysis indicates that the National Party has been rather consistent in its ideological standpoints, although not in public opinion. In many ways, this consistency stems from lapidary argumentation that has enabled a broad interpretation of its fundamental positions in the ideological as well as socio-economic field.